Often considered a cheaper and lesser wine than the Nebbiolo wine varietal, it turns out to be a very approachable wine with a full body juicy taste. Another factor of Barbera's growth in the wine industry is its' adaptability. The majority of the grape is planted in Italy and famous in the Piedmont region but it has also been planted in California and even Australia. In Italy, this grape varietal is the third most produced wine.
Barbera is often called "the people's wine" due to the accessibility and affordability of the wine. This wine pairs perfectly with rich and comfort dishes as well as just about any Italian dishes. In the glass Barbera is typically a darker red but is full of fruit flavors such as Cherry, Strawberry, and Blackberry.